Simulated Controlled Store Testing

 

In-Store Variables Tested; 
Consumer Effects Measured

Control > Test Cell Research Design to…

…Simulate Variations in…

• Package design
• Pricing
• Shelf Location
• Promotions
• End Aisle Display
• Shelf Talkers
• Other POS merchandising efforts
• Combinations of these

…Measure the effects on Consumer…

• Awareness (shelf impact of merchandising effort)
• Attitudes (shifts as a result of the effort
• Persuasion (relative purchasing rates)
• Purchasing quantities
• Timing issues (does the effort affect shopping efficiency)
• $ and volume of sales