Our Track Record

The Reality Checks

The whole of the simulated awareness and shopping system forces greater realism from marketers at every stage of the new product planning or merchandising initiative process. From the concept board execution (30-second timing, TV-based visual and audio copy elements) through label/package design work (facings, varieties, shelf location), POS material development, the system forces greater reality into the inputs and, therefore, into the sales forecast.

Additionally, MSI diagnostics are provided by behavior-based buyers, not attitudinal “purchase intenders”. Therefore, concept and product evaluations are based on consumer responses that more closely duplicate in-market consumer reactions.

	FOR INFORMATION EMAIL info@msistrategic.com 203-454-8750 ext.11

	Reality Checks Packaged Goods Category Purchase New Product Sales Forecast Validations Our Track Record The Reality Checks The whole of the simulated awareness and shopping system forces greater realism from marketers at every stage of the new product planning or merchandising initiative process. From the concept board execution (30-second timing, TV-based visual and audio copy elements) through label/package design work (facings, varieties, shelf location), POS material development, the system forces greater reality into the inputs and, therefore, into the sales forecast. Additionally, MSI diagnostics are provided by behavior-based buyers, not attitudinal “purchase intenders”. Therefore, concept and product evaluations are based on consumer responses that more closely duplicate in-market consumer reactions.

	HOME I SIMULATED TEST MARKETING I SIMULATED CONTROLED STORE TESTING I CONCEPT SCREENING AND TESTING I OUR TRACK RECORD I CONTACT US ©2009 MSI Strategic. Created and Maintained by Synerge-marketing