About Us

Clients

MSI clients are principally consumer package goods companies, representing a range of industries, including food, personal care, household products, alcoholic beverages and healthcare products.

The common thread is the stated objectives of obtaining an accurate forecast of sales of the new entry, or a reliable measure of the sales effects of a merchandising change of a current brand.

The key second objective is to provide in-depth diagnostic analyses to help in understanding reasons the forecast came in as it did, and ways to improve it. Improving decision-making surrounding the key elements of the launch or re-stage are central to the success of the test.