Our Track Record

 

 

New Product Sales Forecast 
Validations

As of January 2009, MSI has conducted 150 STM’s.

• 95 were “no-go’s”, forecasts which didn’t meet CPG company minimum business requirements for a launch
• 55 were “go’s”, those which did meet those MBR standards
• Of the 55, 51 have been in-market for a full year (sufficient for the Year-1 Validation process).

• The average error range for MSI is +/- 5%
• MSI’s largest overestimation has been +7%
• The largest underestimation has been -10%