FOR INFORMATION
EMAIL -  info@msistrategic.com    203-454-8750 ext.11

Shopping in MSI’s Store = Shopping in Real Stores
The MSI Virtual Shopping System is a Flexible Testing Technique in the Simulated Retail Environment with a Proven Track Record for Accuracy.

About
Us

MSI realistically simulates a wide variety of in-store environments to project new product sales and POS merchandising activities

Simulated
Test Marketing (STM)

For new product and line
extension sales forcasting.

Simulated Controlled
Store Testing (SCST)

For measuring and forecasting the effects of changes in brand POS merchandising tactics, including price or package adjustments.

Our
Track Record

The MSI system forces reality into the testing environment leading to accurate sales forecasts and reliable measurement of POS effects.